The Digital Ruckus is an advocate for our clients and serves as an extension of their marketing team working towards their goal. We understand that our clients are running a business, not just a digital advertising campaign. Our goal is to provide better visibility by delivering true transparency into the data behind every campaign to help them make better decisions.
We are able to do this with our proprietary platform that’s built to ingest, target, optimize and report on both unstructured data and GPS data in the same audience profile. This advanced marketing technology provides the most granular level of audience customization in the industry, enabling highly successful localized campaigns.
Direct access to behavioral, mobile GPS, and offline data variables enables highly differentiated capabilities and industry leading performance compared to segment dependent platforms. Segment dependent platforms are like black boxes because they are bundled data that “stereotypes” users based on predicted intent. Why make decisions based on assumptions when you could be making them on facts? The Digital Ruckus can pick these segments apart and hone in on your exact target audience, resulting in little to no waste and higher conversions.