TV audiences aren’t what they used to be due to the surge in steaming TV consumption; a higher share of TV viewers watch on multiple platforms and formats. With our platform, programmatic OTT/CTV services are the most effective and impactful way to deliver video creative by targeting both big and small screens with household-level precision, distinct methods of audience targeting and advanced attribution for online to offline conversions.
Coming to a Device Near You
Target your ads based on address, behavior, or demographic.
71% of internet users use an OTT/CTV service at least once a month.
The Digital Ruckus OTT/CTV solution utilizes best in-class location data to serve ads to individual households who are active in your market, based on first party address lists, custom curated addressable audiences OR behavioral data. Let us help you increase your reach by combining the impact of TV with the precision of digital and our leading inventory sources, exchanges, devices and programs.
Addressable Targeting
Target physical addresses using GPS data to serve OTT/CTV ads with unmatched precision and scale.
Behavioral Targeting
Bring the precision of digital targeting to OTT/CTV with the ability to target users based on keywords, context, and other online behaviors.
Demographic Targeting
Take advantage of numerous combinations of demographic variables to target your ideal audience.
Reaching people at home has never been more important where streaming services have increased by 39%. The Digital Ruckus can help you curate a custom audience based on 500+ location and demographic factors for targeting at the household-level. This type of precision allows you to have 1 to 1 conversations with customers.
1/3 of OTT/CTV visits are over an hour long and those viewers are completing 98% of all video ads.
Addressable Geo-Fencing + OTT/CTV Advantages:
- Build custom household-level audiences using 500+ unique location and demographic variables
- Multi-location conversion reporting
- Device-level reporting
- Zip+4-level reporting
- Keyword-level reporting
- Measure online to offline conversions
Traditional TV advertising has been around for more than 50 years, but marketers have never really been able to accurately link in-store foot traffic to TV commercials. Aside from word of mouth, there simply was no way to tell if an in-store visitor had previously been served an ad on the big screen in the living room. Now, thanks to pinpoint-accurate mobile technology and unrivaled cross-device matching, you can.
By drawing a virtual boundary around your brick and mortar location(s), we can track what amount of physical traffic at your location have previously seen one of your OTT/CTV ads. This allows you to track online to offline data! When that customer enters the conversion zone (your store) with their mobile device and has previously been served your ad, the conversion zone recognizes the user and attributes their visit as an offline conversion for the OTT/CTV campaign.
Premium inventory featuring the most popular channels and shows on TV
- Pluto
- Newsy
- Discovery
- History
- HGTV
- TLC
- A&E
- Fox News
- CBSi
- Univision
- Cheddar TV
- Buzzfeed
- Popcornflix
- USA Network
- Fox News
- CNN Go
- Xumo
- LifeTime
- Travel Channel
- NBC Today
- DailyMotion
Access to the leading marketplaces
- Open X
- Pubmatic
- Rubicon
- AppNexus
- Smaato
- Index
- SpotXchange
- Sovrn
- inMobi
- Beachfront
- AOL
- Telaria
- FreeWheel
- Nexage
- MoPub
- PulsePoint
- PilotX
- Q1
- Nexstar Digital
- Verizon Media Video Exchange
Why Choose Us?
At The Digital Ruckus, our goal is to provide our clients with a better understanding of the ad data they receive from each campaign. This data is vital to help you make better decisions about your business and target audience in the future, yet it is often not well explained. We aim to provide better visibility and transparency with our ad data than has previously been seen in the marketing industry.
We offer personalized service for each client. One size does not fit all, and it’s our duty to guide our clients to the right ad service and digital strategy for their business. We are quick to offer our expertise and guidance throughout the process.
There is no shortage of ads out there, but with The Digital Ruckus, you can count on us to disrupt the digital space in the most appropriate, targeted way to get results for your business.
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HOW IT WORKS
How does Digital Ruckus Excel?
Through the use of our unstructured data and a programmatic infrastructure, The Digital Ruckus is able to customize audiences through unique targeting shapes with pinpoint precision.
Other solutions have a grid-based data retrieval system that inherently pulls users from a radius, which captures users in an area outside your target zone and leads to a lot of wasted impressions and an inefficient campaign.
Our location data is not stored in grids (segments), we utilize actual latitude and longitude of a custom drawn shape. This unstructured data is key for granular localization that allows for efficient and effective campaigns
Why Choose Us?
At The Digital Ruckus, our goal is to provide our clients with a better understanding of the ad data they receive from each campaign. This data is vital to help you make better decisions about your business and target audience in the future, yet it is often not well explained. We aim to provide better visibility and transparency with our ad data than has previously been seen in the marketing industry.
We offer personalized service for each client. One size does not fit all, and it’s our duty to guide our clients to the right ad service and digital strategy for their business. We are quick to offer our expertise and guidance throughout the process.
There is no shortage of ads out there, but with The Digital Ruckus, you can count on us to disrupt the digital space in the most appropriate, targeted way to get results for your business.