Knowing what keywords to bid on, how much to bid, and how to make your message break through the digital noise is a precise science. Whether it’s across Google, Microsoft Bing or Yahoo, we will place your brand in front of your audience at the exact moment they search for keywords related to your products and services. You only pay for the ads if the user clicks through to your website. This intent-driven advertising strategy delivers high-quality consumers directly to your site.
Most people don’t convert from the homepage of a website. Through PPC ads, we are able to take consumers deeper into your website based off what they searched, bypassing the homepage and minimizing the number of pages a user has to go through before converting.
We will first perform a deep dive to gain an understanding of your business, industry and competitive landscape. This allows us to strategically choose the best platform, geography and device targeting, and keywords to ensure your ads are being placed in front of your core audience most likely to convert.
Pay-per-click (PPC) advertising is highly controllable and a cost-effective way to be placed at the top of search engine results. Our strategy focuses on developing campaigns that can scale over time, adapt to your industry’s seasonality and be flexible to change according to what’s happening in the world around us. Our precise, keyword-level reporting shows which keywords convert and which do not, allowing us to make data-driven optimizations to your campaigns. All of which can be seen in real-time from your client automated dashboard that you have access to 24/7.