Social media platforms gives the company’s the opportunity to interact with their community, increase brand awareness effectively and expand their audience by reaching people who are interested in their products and services. Adding a social strategy to your marketing mix can activate your audience throughout their entire purchase journey.
Facebook is seeing that people spend an average of 1.7 seconds with a piece of content on their mobile News Feed and 2.5 seconds on desktop. You only have a blink of an eye to grab someone’s attention and encourage them to engage with your brand. That is why it is so crucial to make sure that your ads are being placed in front of the right audience. The Digital Ruckus helps you find your target audience at different points of their purchase journey and lead them to take valuable actions that align with your overall business goals. We observe the relationships between the desired action (clicks, purchases, scheduling a service, newsletter signups, etc.) and your audience and identify meaningful patterns amid all the noise.
Each social media platform has distinct advantages depending on the type of business you are in and the market you’re in. Whether you’re B2B or B2C, we’ll work with you to come up with a tailored strategy to engage with your target audience.