Engage new customers by showing them ads that resonate with the content they are already consuming. Contextual targeting looks at the “keywords” or “category” of the current page a consumer is viewing and then serves them ads that are highly relevant to that content. This tactic ensures that we serve your ads to the right viewers.
Putting Ads in Context
Reach your audience with ads related to the website content they view.
Keyword Contextual Targeting
Reach your ideal prospects based on the keywords that are contained within the text of websites they are currently visiting or have viewed up to thirty days prior. We match keywords to URLs to create custom lists from premium websites and ad networks from which to buy media to reach the right audience based on the relevancy of a website’s page content and search intent.
Create a custom list of keywords relevant to your product or business and our contextual targeting technology will scour the Internet to find sites with content containing those keywords on which to serve your ad.
HOW IT WORKS
Category Contextual Targeting
Allows us to serve your ad only to pages categorically relevant to your target audience, products, or business. This can be done based on the subjects they currently or previously viewed. This is less about targeting based on behavior and data and more about making sure your ads appear on sites that are relevant to your products and services.
Why Choose Us?
At The Digital Ruckus, our goal is to provide our clients with a better understanding of the ad data they receive from each campaign. This data is vital to help you make better decisions about your business and target audience in the future, yet it is often not well explained. We aim to provide better visibility and transparency with our ad data than has previously been seen in the marketing industry.
We offer personalized service for each client. One size does not fit all, and it’s our duty to guide our clients to the right ad service and digital strategy for their business. We are quick to offer our expertise and guidance throughout the process.
There is no shortage of ads out there, but with The Digital Ruckus, you can count on us to disrupt the digital space in the most appropriate, targeted way to get results for your business.